Hi, I’m Preet — the emdash lovin’ typo spottin’ copywriter who has more side projects than a squirrel in spring.
Think of me as the friendly neighbourhood copy wizard who’s been saving the world from boring content one line at a time for over a decade — or at least when I can get away with it. I’ve won a few shinnies along the way but what truly lights my fire is curling up with a good book and a pour of whiskey while the heavens are doing their best impression of a rock concert. Bliss.
But I digress. Where was I? Right, if you need someone to craft case films, come up with insight-driven activation ideas, engaging social posts, banner copy, UX copy, radio ads, storyboards, taglines, calls-to-action, anything word-related, I’m your girl.
I’m published too. A few literary journals, including SingPoWriMo, have been generous enough to print my words. And for the words no one wanted to print, I did it myself with a few zines.
At home, I’m a proud parent of one kiddo, two mischievous cats and enough plants to start my own jungle. I’m also a mixed media illustrator and knitter.
Let’s chat! Get in touch with me at pathisi@gmail.com.
Clients
Central Provident Board
Ministry of Communication & Information
Prime Minister’s Office
National Council of Social Services
Coffee Bean & Tea Leaf
Mastercard
Purina
Subway
Cisco
Unilever
Lexus
Harley-Davidson
American Express
OCBC
Shangri-La Hotels & Resorts
I’m good for…
Integrated campaign writing
Long-form copy
Scripts & storyboards
Social-first ideation
Activations
B2B writing
Radio ads
Toolkits
UX & UI copy
Insight-driven ideas
Automotive & hospitality
Performance marketing & lead generation