Hi, I’m Preet — the emdash lovin’ typo spottin’ copywriter who has more side projects than a squirrel in spring.

Think of me as the friendly neighbourhood copy wizard who’s been saving the world from boring content one line at a time for over a decade — or at least when I can get away with it. I’ve won a few shinnies along the way but what truly lights my fire is curling up with a good book and a pour of whiskey while the heavens are doing their best impression of a rock concert. Bliss.

But I digress. Where was I? Right, if you need someone to craft case films, come up with insight-driven activation ideas, engaging social posts, banner copy, UX copy, radio ads, storyboards, taglines, calls-to-action, anything word-related, I’m your girl.

I’m published too. A few literary journals, including SingPoWriMo, have been generous enough to print my words. And for the words no one wanted to print, I did it myself with a few zines.

At home, I’m a proud parent of one kiddo, two mischievous cats and enough plants to start my own jungle. I’m also a mixed media illustrator and knitter.

Let’s chat! Get in touch with me at pathisi@gmail.com.

Clients

Central Provident Board

Ministry of Communication & Information

Prime Minister’s Office

National Council of Social Services

Coffee Bean & Tea Leaf

Mastercard

Purina

Subway

Cisco

Unilever

Lexus

Harley-Davidson

American Express

OCBC

Shangri-La Hotels & Resorts

I’m good for…

Integrated campaign writing

Long-form copy

Scripts & storyboards

Social-first ideation

Activations

B2B writing

Radio ads

Toolkits

UX & UI copy

Insight-driven ideas

Automotive & hospitality

Performance marketing & lead generation