Angel Faces

A speculative idea for Mastercard.

In the face of the heart-wrenching experience of miscarriage, grieving parents often find solace in ultrasound photos, a tangible connection to the brief lives that could have been. 

To address the profound need for closure and healing, Mastercard introduces Angel Faces, an initiative aimed at using ultrasound scans and generative AI to allow parents to meet their miscarried babies for the first time, providing an emotional connection even in the absence of physical presence. 

An empathetic approach to miscarriage support, Angel Faces can be integrated into existing bereavement support programs or it can exist as a web app.

Because priceless is seeing your baby’s face even if you’ll never meet them.