Say hello to Belle.
Belle is an AI-powered chatbot. Her purpose is to make the search for mental health help anonymous and less daunting than traditional search engines or awkward face-to-face queries.
Developed for Facebook and WhatsApp as a social-first, mobile-first mental health resource for youths, the bot aggregates local counselling, clinical, employment, helplines, community & volunteering opportunities according to local geography, age, and caregiver segments with the power of AI and Natural Language Processing (NLP). All queries are anonymized until the user provides contact details for further arrangements.
The impact
Since Belle’s launch, NCSS now routes an average of 174 previously unreachable requests daily to more than a hundred different helplines, centres, programmes, and services.
86.64% uplift in no. of users even after the campaign ended – and growing
Average dwell time of 8.46 min vs global^ Facebook Messenger average of 1.48 min
Allowing NCSS to focus on social services instead of social traffic, with 95.8% of all traffic requests resolved by the bot itself