Crib 2 Crib

The Problem

Indonesian millennials love shopping online but they pay offline. They were a cash-based society who'd rather spend long hours queueing at ATMs to pay COD for online purchases. Why? Fear of fraud. How do we convince digital-savvy Indonesian millennials that shopping and paying online with Debit Mastercard is safe and convenient?

The Idea

One dad. One Debit Mastercard. 3 days to transform his man cave into a nursery.

We challenged one of Indonesia’s top influencers to transform his man cave into a nursery in only 3 days without leaving his home, armed with just his Debit Mastercard, mobile phone and the love of his fans. And it had to look good enough for his very discerning wife.

Tarra Budiman was the perfect influencer for the campaign. He was young, digitally savvy and beloved by millions of Indonesian millennials. The fact that he and Gya, his wife, were mere months away from becoming first-time parents gave us a unique opportunity to tell an authentic story while demonstrating the real-world, real-life convenience of using Debit Mastercard.

Hosted on Facebook and Twitter Live, Tarra demonstrated how easy, safe and convenient it was to shop and pay online with Mastercard.

The Results

750,000 website visits

24.6 million reached

59% engaged with our content twice, on average