True Tapestry

A speculative idea for Mastercard.

Insight

Representation matters more than ever. But the stock photo industry often falls short in capturing the true diversity of our global society. 

Idea

To address this gap, Mastercard creates True Tapestry, an initiative that leverages generative AI to build a stock photo library showcasing traditionally underrepresented individuals. 

Imagine a stock photo library that authentically represents ethnic diversity, cultural authenticity, occupational representation, which is also age and gender inclusive. Now media creators, marketers and businesses have a rich and diverse resource that accurately reflects the real world.

Because priceless is a world where everyone feels seen and valued.